Failing is not, fun, it’s not something that you set out to do, no one has hopes of failing big one day, you don’t hear people say I’m going to go out there and fail miserably. So what often happens is we lull ourselves into a state of negative productivity, we put off doing anything meaningful and actually accomplishing tasks in favor of backpedaling, blaming, blocking, and generally wasting time until it is someone else’s turn to do something – see that way we don’t have to ship anything, we don’t have to put our mark on anything and we can guarantee ourselves that we won’t fail – all the while ensuring that we can not succeed. Ask yourself how can you have passion for anything if you haven’t failed? Real success (especially in software development) comes in shipping and shipping often. Remember perfect is the enemy of good enough, and how many of you really use all the button on any software package that you use?
In January Seth Godin compiled a book filled with what would appear to many as common sense, however, after a cursory look at the state of things it may not be that common, so in the spirit of sharing this resource here are some of the most enlightening chapters for developers. Just today Godin released a set of books that you can use in your organization to help get your products shipped, check out the website here: http://www.squidoo.com/the-shipit-workbook
SHIP (Seth Godin) Brainwashed – Seven ways to reinvent yourself
Scarcity creates value. People pay extra for things that are hard to get, while things that have a surplus go cheap. That’s basic economics.
So, what’s scarce?
The ability to ship.
If you can get something out the door while your competitors cringe in fear, you win. If you’re the team member that makes things happen, you become indispensable. If you and your organiza- tion are the ones (the only ones) that can get things done, close the sale, ship the product and make a difference, you’re the linchpins—the ones we can’t live without.
Shipping is difficult because of the lizard brain. The resistance doesn’t want you to ship, because if you ship, you might fail. If you ship, we might laugh at you. If you ship, you may be held account- able for the decisions you made.
The key to the reinvention of who you are, then, is to become someone who ships. The goal is to have the rare skill of actually getting things done, making them happen and creating outcomes that people seek out.
Michael Dell ships. So do Larry Ellison and Anne Mulcahy. Quieting the lizard, acknowledging it and then ignoring it—it’s the only way.